AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
3min chapter
204. The Jobs-to-be-Done Theory with Tony Ulwick (Part 1)
The Greg McKeown Podcast
The Importance of a Process in Innovation
I started my career at IBM working as an engineer and I was working on a product called PC Junior that was supposed to change the world. It took a year to come to grips with that fact and they pulled it from the market. That got me thinking about why is innovation so difficult? If we could measure our new concepts, our new products ability to get the job done better than existing solutions, then we would know that we would have a winning product before we even started developing it.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode