The Importance of a Process in Innovation

3min Snip

00:00

Play full episode

Summary

Transcript

Episode notes

I started my career at IBM working as an engineer and I was working on a product called PC Junior that was supposed to change the world. It took a year to come to grips with that fact and they pulled it from the market. That got me thinking about why is innovation so difficult? If we could measure our new concepts, our new products ability to get the job done better than existing solutions, then we would know that we would have a winning product before we even started developing it.

Have you ever wondered why there are so many massive flops in business? How many products and services are launched and then almost immediately forgotten? How can companies spend millions and sometimes billions of dollars to produce something that customers ultimately say is not for them? Today I've invited Tony Ulwick, one of the fathers of the Jobs-to-be-Done theory, to help us understand this phenomenon. This is part one of a two part interview, so tune in for part two next week!

Learn more from Tony here: https://strategyn.com/tony-ulwick/

Join my weekly newsletter at GregMcKeown.com/1mw

Learn more about my books and courses at GregMcKeown.com