Is Luxury Belief a Form of Costly Signaling?

Luxury beliefs are held not because they solve a problem but because they what they say about the person who holds them. And I think many of us and particularly if you look at very homogeneous industries like marketing which historically tended to employ from quite a narrow category of personality. There is a very large way for the population by the way who doesn't want anything to change okay their basic mentality is you know I'm fairly content where things are, can you please leave things alone. To a young marketer such a mental approach to the world which is held by huge strains of the population is pretty much incomprehensible.