#81 - A B2B SaaS marketing strategy from zero to one with Paul Sebastien, CMO at Offensive Security
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Despite the Challenges of Being a Market Place, Is There an Opportunity?
When i came in, there were really only a couple of people on that team. They had created this very, very early kind of n v p, i think it was uto me for organizations at the time. The big challengethere was not jas sort of crading something, or r crating a product around it, but how do you let the market know? How do you go after companies and say, hey, this company, uteme, that you know of as a b to c company for buying chorses cheaply, i actually has this robust, buttoned up lmes like solution, and it has this content library. So fearing on all that stuff was
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