The Future of Identity cover image

Jon Gelsey: Identity Product GTM Insight from Auth0’s Early Days

The Future of Identity

CHAPTER

Strategies in Identity Solutions Market

The chapter explores how companies like Op Zero position themselves in the identity solutions market, focusing on product-led growth marketing and appealing to developers. It contrasts the approaches of Octa and Auth0 towards targeting IT professionals versus developers. The conversation also delves into the challenges faced by startups when competing with established incumbents and the importance of innovation in staying competitive.

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