2min chapter

My First Million cover image

A Masterclass On Flipping DTC Brands For Millions With Mehtab Bhogal

My First Million

CHAPTER

How to Build a DTC Company That Gets Scale

Betty's is really interesting business. What I love about it is strong IP moats. If you go to their website, you can tell it's something. Well, it's what they do. And the duvet cover, it's a duvet cover that's easy to zip. So this, they bootstrap this to 40 million. That's pretty impressive. Yeah, I'm pretty sure it's right around there.Yeah, that's pretty good. It's all PMF like killer product market fit killer product killer IP moat and they've done a really good job with that. Like things like this, like there's like a handful of checklists. There's lots

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