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Timestamps:

(00:00) – Introduction
(02:14) – Childhood in Kashmir
(09:18) – The Importance of Integrity
(12:08) – The Fall of Mobile Brands in 2014
(20:21) – How Lava Survived
(26:26) – Why They Focused on Feature Phones
(30:02) – The Lowest Point
(40:55) – Bloatware in Phones
(53:32) – The Success Quadrant
(1:01:01) – IPL Branding
(1:07:19) – Key Factors in the R&D Ecosystem
(1:11:19) – Celebrity Endorsements
(1:14:40) – Celebrities Who Can Match Virat’s Brand Value
(1:16:01) – Content Creators as Brand Ambassadors
(1:24:56) – Work Culture at Reliance & Airtel
(1:28:10) – What Worked for Airtel
(1:31:56) – What 6G Is
(1:33:39) – BTS
(1:34:16) – Outro

In today’s episode, we have Sunil Raina, Managing Director of Lava International Limited, one of India’s most successful homegrown mobile brands. Lava was one of the fastest-growing brands under ₹10,000, with 156% YoY growth and ranked #2 fastest overall in India, with 96% YoY growth, in Q2 2025, as per Counterpoint Research. We discuss the cutthroat competition, global market pressure, and rapid technological changes. In the previous segment, he also explains how India can build world-class products, the role of customer trust, and why understanding Bharat is key to success. We discuss the future of Indian brands, the traits that keep leaders ahead, and what young entrepreneurs should focus on if they want to compete globally.

Subscribe for more such conversations!

Check this report to know more- https://www.counterpointresearch.com/insight/india-smartphone-market-q2-2025

Follow Sunil Raina Here:X: https://x.com/reachraina

Instagram: https://www.instagram.com/reachraina

LinkedIn: https://www.linkedin.com/in/sunilrainalava/

Facebook: https://www.facebook.com/sunil.raina.5

Follow Lava Here:

X: https://x.com/lavamobile

⁠⁠Instagram: https://www.instagram.com/lava_mobiles

YouTube: https://youtube.com/@lavamobiles

LinkedIn - https://www.linkedin.com/company/lava-international-limited/

⁠Facebook - https://www.facebook.com/lavamobiles

⁠

About Raj Shamani

Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.

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