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22min chapter
App Install Ads on Facebook for Beginners
App Marketing by App Masters
Mastering App Install Ads on Facebook
This chapter dives into the strategies for optimizing app install ads on Facebook, with a special focus on utilizing lookalike audiences and custom audience creation. Listeners learn about key tactics such as manual targeting, ongoing optimization, and creative testing through real-world case studies. The chapter also emphasizes the essential aspects of delivery optimization and proper data validation to enhance campaign effectiveness for indie developers.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode