App Install Ads on Facebook for Beginners
App Marketing by App Masters
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Mastering App Install Ads on Facebook
This chapter dives into the strategies for optimizing app install ads on Facebook, with a special focus on utilizing lookalike audiences and custom audience creation. Listeners learn about key tactics such as manual targeting, ongoing optimization, and creative testing through real-world case studies. The chapter also emphasizes the essential aspects of delivery optimization and proper data validation to enhance campaign effectiveness for indie developers.
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