John Eitel (Canva): Bottom-Up + Top-Down
BUILD with Blake Bartlett
CS Is a Critical Elements in Product and Marketing
The teams I see that do it well really build that muscle around, you know, kind of collaboration and that team sport element. So what I'm hearing is that doing this transition where you add top down in order to effectively embrace the enterprise and you do it through adding a sales motion, this is a team sport. John: "I think from an org design standpoint, PLG works part and parcel with cross functional operations"
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