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Episode 221 - Achieving 13x Growth Through Creative, Data Driven Marketing

eCommerce Evolution

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The Lesson in the Takeaway Is Not Gold

Gold had a 39% increase in conversion rate on desktop, but it wasn't statistically significant on mobile. The key is you got to test it; these little things can make a big difference. You've got to test lots of little things, but you stack a lot of little wins on top of each other and you've got amazing compounding results.

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