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53: Worst Business Decision Ever
Cortex
The Importance of Awareness
Mike Birbiglia: I'm aware that there's a thing here. It's a background process. And maybe it's going to take five years before something pops out. But it's like, this is just running in the background as a, as a thing. The act of collection is disproportionately valuable to the value of the collection itself. He says he has an apple note where he adds random things to every now and then.
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