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18min chapter
IKEA
Acquired
IKEA's Evolution: From Store Concepts to Global Expansion
This chapter explores the transformative journey of IKEA, highlighting innovative retail concepts, such as self-service and in-store dining, that enhance the customer experience. It discusses pivotal moments in the company’s history, including the challenges faced during early expansions and the impact of strategic decisions made by the founder for sustainability and liquidity. Through personal anecdotes and statistical insights, the chapter reflects on IKEA's cultural significance and impressive growth trajectory.
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