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500 Hapana: The Inspiring Journey of a Fitness Platform's Transformation
Fitness Business Podcast: Leadership, Innovation, and Profit
The Importance of a Good Brand Name
Hapana is the brand name of a new range of fitness products. The word hapana means endless and limitless, digital and physical experiences. It was inspired by Sanskrit word ananta which had the meaning of not ending or limitless or endless. And when it came out, it was simple to spell, easy to say, and it actually ended on a bit of a crescendo - that gave it just a bit of energy.
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