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The Rise of the Female Consumer with Barbie, Taylor Swift, and Beyonce

Barron's Live

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The Rise of the Female Consumer but He Was Paying the Bills

Sally Kohn: Women control 80% of household spending. She says we're seeing explicit examples of women spending their own money to see these products that celebrate them. Some people, you know, definitely see this as a more permanent shift in consumer spending," she said. "It's broken stock is going to have its initial public offering based...in part because I think they got a little boost from the Barbie movie"

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