Episode 156: How to handle leadership objections about demand gen & ABM with Andrei & Vladimir
Full-Funnel B2B Marketing Show
Strategic Insights on Demand Generation and ABM
This chapter emphasizes the necessity of a long-term vision for demand generation and Account-Based Marketing (ABM), cautioning against short-term strategies that can undermine future opportunities. It explores the challenges of gaining buy-in for marketing initiatives and the complexities of measuring ROI, stressing the importance of key performance indicators to assess the impact of ABM efforts. Additionally, the discussion highlights the need for personalized offerings and effective engagement metrics to enhance sales opportunities over time.
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