The Agents of Change Digital Marketing Podcast cover image

How to Tell Better Stories through Structure - Tamsen Webster

The Agents of Change Digital Marketing Podcast

00:00

The Red Thread for Digital Marketing

The red thread is a through line that i talk about, that one sentence, irres irresistible idea formula. I use the red thread to structure every piece of cotent that i write and produce. It's really important for me, even in my additional marketing, for folks to see how to do it - because that's what i'm doing. And if you're trying to figure out how to figure outHow to craft the red thread in the first pace, well, hat'. That's what the book is all about.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app