
Reviving Revo Sunglasses
The Unofficial Shopify Podcast
00:00
The Limitations of Direct to Consumer Licensing
The way licensing works is, as you said, we would do the product development in consultation with this brand or designer name. And at the best case, we are really only as good as they are good in terms of their marketing and their brand penetration. So while we controlled a piece of the business, we were never in full control of the entire lifespan of the business cycle.
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