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How Do You Decide What to Write About?
If your goal is authority, there's no reason that you can't write good, authoritated pieces that are also valuable in google results. For example, i'll give you personal example, because i've written this kind of stuff before. I wrote a piece last year on why you should never do start up consulting and it ranks in the top for first or second result around start up consulting. And so i get a ton of traffic to my personal log and i get out reach all the time about people who are starto consultant that want to know about that whas the strategic did you know bout the keyword? Absolutely.