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5min chapter
ELEMENT 17. Segmenter un marché
34 ELEMENTS
Segmentation stratégique des marchés : une approche en couches
Ce chapitre traite de l'importance de la segmentation des marchés pour les entrepreneurs, en recommandant de cibler des typologies de clients spécifiques. À travers l'analogie de l'oignon, il propose des méthodes pour définir et combiner les critères de segmentation afin d'élaborer une stratégie de croissance efficace pour une startup.
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