Is Your Content and Positioning Different From What You're Doing Now?

I think in some ways you're talking a little bit about niche because messaging and positioning really relates to niche. So years ago, I was working in the comedy industry and I started a blog called Connected Comedy that was all about helping comedians grow their audience. Now that's similar to what I do now, but it was very comedy specific. And so that's when I eventually shifted and moved away from that and initially went broader with For the Interested. Then that got narrowed down to creators and creators got narroweddown to creative entrepreneurs. And it's forever evolving. It certainly has for me.