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Facts Aren't Enough

Hidden Brain

00:00

How to Stop the Spread of Smallpox in Britain

A mary montague had herself had small pox and survived. When she encountered variolation in turkey, she decided, well, why don't we do this in england? So her ideas were not received very well when she first came back. But social trust is a really important aspect of understanding how people form beliefs. Usually we just always have to decide who to trust. They tend to trust those who are more like them. And they also tend to trustthose who share beliefs and values with them.

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