Goop Is Just Asking Questions

Goop has aimed more and more of its marketing around creating controversy to generate press, which drives up traffic to their web. Gwinet paltro calls them cultural fire storms are a feature of goop. They are not a bug. Goop's head of content added that goop was just asking questions. She argued that they were interviewing experts and didn't need to check whether what they were saying was scientifically accurate.