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9. Why being yourself is a myth in life and business

The Sam Ovens Podcast

CHAPTER

How to Evolve Your Characters

"I've never arrived at anything because by the time you arrive at something, that's just your standards," he says. "You've got to learn to evolve and move with the times." Do you think in a year you're going to have the same characters? Every year. Some of them I've kept for three years at the moment. Because they're very big characters and whatever skill they've got, they're like the best in the world at it.

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