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An inside look at the system that will outlast Bezos—Bill Carr & Colin Bryar on lessons from Amazon

In Depth

CHAPTER

Exploring New Business Areas and Ideas

This chapter discusses Amazon's unique approach to exploring new projects and building new businesses. It highlights how Amazon takes a customer obsessed approach and focuses on examples such as entering the digital media market and creating the Kindle. The chapter also explores the process of coming up with innovative ideas, launching new initiatives, and collaborating for success.

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