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Rishi Sunak’s ‘questionable radicalism’

Political Fix

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Rishi Sunak's Campaign Strategy

This chapter focuses on Rishi Sunak's efforts to position himself as a candidate for change in the next election. It discusses the challenges of breaking the mold after 13 years of Conservative rule, the strategy to highlight the gap between the desire for change from a Conservative government and the lack of desire for change to a Labour government, and the plan to put the spotlight on Keir Starmer as a risk.

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