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Bloomberg Businessweek Weekend - January 14th, 2022

Bloomberg Businessweek

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Is Ford the Leader in Trucks?

Jim a is, does ford have what it takes to kind of beat tessel at its own game? The difference is that thiss is a market that hasn't been around before. And so that makes it difficult to know whether the consumer loyalty that was built up over years in amno sort of g mfor i trucks, is going to run over into the e v world.

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