470: Sneaky Copywriting Tricks Ecommerce Stores Use To Hook You – Family First Friday
The My Wife Quit Her Job Podcast With Steve Chou
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How to Use Cognitive Bias in Your Email and Marketing Copy
The more you can relate to your customer in your copy, the more likely that they are going to buy. Action bias is a psychological tendency for people to prefer taking action. You might think that using SAT words in your emails will make you come across as smart, but it's secretly having the opposite effect on your sales. The Speak Easy Effect states that the words that are easy to say and understand are more trustworthy and valuable. And once again, if you found all these psychological strategies and cognitive bias is interesting, send me an email, and maybe I'll produce another episode just like this one.
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