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2min chapter
Unveiling the power of behavioural science in marketing: A deep dive with Richard Shotton
Future Proof
Understanding Consumer Behavior Through Political and Social Identity
This chapter delves into how consumer behavior is influenced by social identity and political affiliation, revealing distinct purchasing patterns. It discusses the implications of messaging strategies for energy-efficient products and the importance of tailoring marketing approaches to connect with varied audiences.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode