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19min chapter
How AI is Helping Us Understand and Streamline Messy Customer Data
Decoding AI for Marketing
Navigating the Complex World of Customer Data with AI
This chapter explores how AI is used to manage customer data effectively, highlighting the importance of data quality, accurate customer matching, and utilizing associative logic. It discusses the evolving marketing landscape with data privacy regulations and the shift towards first-party data collection for personalized customer outreach. The conversation also addresses the challenges of evolving technologies like changes in tracking methods by Apple and Google, emphasizing the role of AI in understanding and engaging with customers while prioritizing privacy.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode