What Is an M&A Roll-Up Strategy?

An M&A roll-up is a strategy whereby you acquire a platform company and then that platform oftentimes will acquire numerous smaller companies, which we could term add-ons or bolt-ons. There's actually numerous paths to do this; there are several ways to skin the cat. We try to differentiate versus a cat. I just want Petta to be so angry with me. That's it.