Katy Milkman – How to Change (Capital Allocators, EP.199)
Capital Allocators – Inside the Institutional Investment Industry
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Navigating Behavior Change
This chapter recounts a researcher's journey into the field of behavior change, sparked by a transformative moment in a microeconomics class. It discusses the innovative strategy of 'temptation bundling' and explores various obstacles individuals face in changing habits, alongside the importance of 'fresh starts' in motivating change. Overall, the chapter emphasizes the interplay of personal experiences, social influences, and timing in fostering effective habit formation and long-term transformation.
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Transcript
