In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business.
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Check out more of Eric’s content (Leveling UP YT) and Neil’s videos (Neil Patel YT)
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
TIME-STAMPED SHOW NOTES:
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(00:00) Today’s topic: How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more
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(00:13) Ralph shares his experience of buying a podcast and the valuation process.
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(02:28) Ralph talks about negotiating the price of the podcast with Ryan Dice.
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(04:04) Ralph discusses the value they derived from the podcast in terms of business leads and revenue.
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(06:10) Kasim asks Eric and Neil who they think could potentially surpass them as top content creators.
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(07:12) Neil explains that larger brands and a shift in content strategy can pose a challenge to their dominance.
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(09:01) Neil shares how they shifted their content strategy to focus on technical and complex topics to drive revenue.
Go to https://www.marketingschool.io to learn more!
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