How Anthropologie is Marketing to the Next Generation of Consumers
Total Retail Talks
00:00
Digital Brand Storytelling and Personalization for Customer Engagement
Exploring the challenge of replicating the in-store experience online, this chapter delves into the importance of bold storytelling on digital platforms and utilizing customers as brand advocates. Anthropologie's strategy of leveraging customer data for creative storytelling and personalization, along with adapting to evolving consumer trends and preferences, is highlighted.
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Transcript
