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Megha Gambhir co-founder & CEO of Stupa Sports Analytics on building a global sports analytics company and helping athletes improve sports performance.

The Indian Startup Show

CHAPTER

Navigating Challenges and Pivots in Sports Analytics

The chapter follows the journey of a sports analytics company from inception in 2018, through pivoting to a B2B model, working with international athletes and federations, and emphasizing a data-driven approach for growth. It discusses challenges like introducing sports analytics to traditional coaches, building a Minimum Viable Product, and the pivotal role of customer feedback in evolving the product. The chapter also delves into the founder's personal journey, financial challenges, and the dynamics of working with a co-founder, providing insights into the company's growth and evolution.

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