
The Product Strategy Playbook that Powered Growth at Tinder & TripAdvisor — Ravi Mehta
In Depth
The Mission of a Trip Adviser
The mission of trip adviser was, i forget exactly the terms that we used, but to essentially be where people could come rely on the reviews and opinions of other travellers. The strategy for the company at the time was to enable people to book various activities across lots of different things. So in some ways, the company was creating almost like an amazon for travel, where you cold shop for anything that you would need during your trip. And so instead of thinking about it just as general trip planning, we really thought about it as people powered trip planning.
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