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#150 Keep The Faith | Product Development

Brewers Journal Podcast

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The Birth of Baileys: A Journey in Product Development

This chapter examines the intricate process of product development through the lens of the iconic Baileys Irish Cream. It recounts the speaker's transition from advertising to product creation, detailing initial challenges, brainstorming sessions, and the pivotal moments that led to crafting an innovative beverage. The narrative emphasizes the significance of creativity, branding, and market insights in shaping a successful product that has become a leader in the industry.

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