From Kimono to Skims: A Brand Transformation

This chapter explores Kim's controversial launch of her shapewear brand, initially named 'Kimono,' and the subsequent backlash that prompted a rebranding to 'Skims.' It highlights her ability to adapt amid public scrutiny and reflects on the evolving relationship between celebrity culture and social activism. The narrative also touches on the complexities of navigating personal growth while balancing a lavish lifestyle and significant philanthropic efforts.