
Saks Global, Inditex's fast fashion play, Richemont's success — and golf fashion with Malbon's founders
The Glossy Podcast
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Reviving Golf: Fashion and Youth Engagement
This chapter explores the creation of a golf brand aimed at making the sport more appealing to younger generations by blending personal passion with innovative ideas. It discusses the importance of fashion and current trends in attracting youth to golf while highlighting the inclusion of women and the impact of celebrity endorsements. Through personal storytelling, the chapter emphasizes the need for modern styles that resonate with today's audiences, reshaping perceptions of golf as a vibrant and fun activity.
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