As we move down the cost curve, these what are called high value proteins are the first to fall. They collapsed in price because they're now cheaper using recombinant systems instead of taking them from animals. These are multi-billion dollar markets that are getting knocked down. And hopefully it'll get to the point that everything from the chicken nugget to the kelp fed salmon can... Have you guys tried a beyond burger or an impossible burger? I've had it. I've tried them a long time ago, but I've not tried them recently. They're like...