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Whit Clay – Crafting Communications

The Business Brew

CHAPTER

How Much of a Business Is There?

Whitney: How much of public market valuation is not just reality, but the perception and the narrative matching up with reality? She says every company really is somewhat unique in their own position. Whitney: Our job is to try and bring those things together and help them enhance the story that they tell so that they can do a better job of positioning themselves.

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