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Type Talks

CHAPTER

Typography and the Collective Unconscious

When people use type to stereotype or to look down on certain types, it's really a reflection of the collective unconscious. It just shows that our current society's level of spiritual awareness is using it to attack each other and polarize each other. And so while type is a neutral tool, it can be used for whatever means that our collective society is unconsciously going through at that moment. I desire to use type as a way to help people grow and develop into the best version of themselves.

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