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Notion’s Head of Marketing on building a growth marketing engine at a PLG company — Rachel Hepworth

In Depth

CHAPTER

Introduction

Brett Berson: Guide makes it easy to wow candidates during the interview process. Rachel offers a fresh perspective on how growth teams at product-led companies can adapt and create efficient North Star metrics, he says. She also shares her favorite strategies for teaching her team about business intuition. Brett: We end with a conversation about why Rachel thinks the most effective marketers are ones who take the time to really understand their core business.

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