14min chapter

Rare Earth cover image

Reasons To Be Cheerful

Rare Earth

CHAPTER

Navigating Green Growth and Biodiversity Challenges

This chapter explores the complex relationship between economic growth and environmental sustainability, highlighting the need for green growth and effective communication around biodiversity loss. The discussion emphasizes the importance of shifting metrics from GDP to well-being indicators, alongside examples of successful environmental initiatives in cities like Paris. It also addresses the complexities of the green transition, focusing on equitable approaches for disadvantaged communities while showcasing public support for environmentalism in the UK.

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