How to Clean Your Own Terms for Your Business

The next PR strategy that we think is going to be really big over the over the SGE and AI enabled future is cleaning your own term. So if you've created a process in your industry, or you found a better way of doing an old process, which hasn't really got a name, you can use this as an opportunity to coinyour own term. You start by coining a term, you then build content around this term, you reach out to publications who could benefit from this type of knowledge,.You reference the term, you make it a bit of a thing, you always do a promotion campaign about this new term or about this technique or strategy or whatever it is.