
#342: Why Boredom is Good for You
The Art of Manliness
The Importance of Technology in Creativity
The first iPhone came out in 2007. So I think for me, it was sort of a wake-up call like, whoa, we have to start asking these questions and try to answer them more quickly than we wait for a double-blind, controlled study to come out that maybe is we do or don't believe. And so the book is based on what I learned from that week, taking what listeners told me worked, what they told me didn't work, tweaking it, codifying it, and then combining it with a tonMore research and interviews with cognitive psychologists, neuroscientists, marketers, digital marketers.
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