Lenny's Podcast: Product | Growth | Career cover image

The surprising truth about what closes deals: Insights from 2.5m sales conversations | Matt Dixon (author of The Challenger Sale and The JOLT Effect)

Lenny's Podcast: Product | Growth | Career

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Navigating the Sales Maze

This chapter explores the complexities of the sales process, focusing on the transition from customer intent to action and the psychological barriers that can lead to indecision. It discusses the challenges faced by startups in competing with established companies, emphasizing the importance of addressing customer fears to facilitate decisive action.

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