The Importance of Being Narrow

We've created culture warriors that I didn't think ever could weigh in on these topics No question about it But it doesn't seem to be enough because it just keeps on happening diamond again Well, the thing is they were saying reward for being niche Remember when I was a kid johnny karson man 60 percent of us watched them every night his whole area appealed to everybody Now you got like jimmy phalan He's got like 2 percent of the audience. He still gets millions of dollars because you can be niche and super successful now This is really a niche thing among the shardinade, you know trader joe shardin a sexually unsatisfied wine women of the suburb suburbs