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The Evolving Soda Landscape
This chapter examines the shifting dynamics within the beverage market, particularly focusing on the rise of non-alcoholic drinks and functional beverages like Olipop. It highlights the balance between health-conscious options and nostalgic sugary sodas, while reflecting on unique flavor innovations from brands like Dr. Pepper and Mountain Dew. Additionally, it delves into the unique soda culture in Utah, showcasing how local preferences have shaped the market and sparked creativity in flavor combinations.