4min chapter

Make Things That Matter cover image

Adam Thomas: Operationalizing your product strategy

Make Things That Matter

CHAPTER

How to Build a Successful Product Strategy

For survival metrics, if you're in a place where it is a factory and you don't have much of a choice, I think your job there is to understand why the factory exists. So factories don't start from nowhere. They're often driven by different parts of the organization that may have more power and leverage than product management. There's an opportunity to go over there and say, okay, this is what's happening and this is how it's happening. And then you can create a culture where things are more alive within not just the product team, but also in that sales team.

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