Alex lieberman, co founder and executive chairman of morningborough talks about why we as society have become obsessed with hacks. In a world where we expect immediacy and efficiency, i think there's both a lot of nuance to this idea and the need for repeating the importance of actually doing the work. iv felt that the best way to illustrate the load of b s that hacks are is to start with something that's near and dear to founder's journal's heart - pod casting.