Copy This IMPACTFUL Brand Marketing Strategy in 2025
The Digital Marketing Podcast by Exposure Ninja
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Unpacking Brand Identity in a Crowded Market
This chapter explores the critical role of branding and positioning in a saturated marketplace, highlighting the necessity of establishing a clear brand identity before launching marketing efforts. The discussion emphasizes a human-centric approach to understanding consumer needs and the importance of connecting with specific customer segments. It also addresses the anticipated changes in marketing dynamics, including the influence of AI and evolving consumer expectations for brand accountability.
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